Direct selling

A large proportion of the strawberries are sold direct to the consumer. This often enables higher prices to be achieved than when selling to the trade. But the consumer will always expect the product to be freshly picked and to taste better than the strawberries on the supermarket shelves. This can often be a major logistical challenge.

As the emphasis in this marketing channel is less on shelf life and more on flavour, we recommend the following varieties for direct sales: